The National : THE NATIONAL Apr - Jun 2013
alternatives. Simillarly landlords such as Panda Express don’t want perc or even hydrocarbon on any of their properties and will allow only GreenEarth or wetcleaning. On the machinery side, it is great to see machinery manufacturers worldwide have caught up with the alternative solvents. Union is by far the most utilised in the US, with Firbimatic and Realstar up there. Please be careful in considering what you buy. We will not licence an unapproved machine. We have noted a machine out of China with a hole in the machine, in the construction of the wheel, where you could cut your hand. Jim said it was gratifying to see that GreenEarth is growing faster outside the US than in it. Tim Maxwell was in Moscow doing a presentation, and there are now installations in Dubai and Mexico, plus with Johnsons (UK), the largest dry cleaner chain in the world. Jim also alerted delegates to a new kid on the block, Xeros. In areas where water usage is a concern this new system of washing with polymer beads (similar in size to a grain of rice) which has an affinity for soil and reduced detergency requirements by half and water usage by 80% as the beads churn through the wash. Grungy grey overalls from uniform rental sites are being cleaned in Xeros, and they do come out clean. GreenEarth is not limiting itself to silicone and are excited to be exploring this new medium, developed at the University of Leeds, UK. You can learn more about this at http://xerosltd.com SUPPLIER UPDATES Supplier updates included point of sale systems, cleaning equip- ment, and detergents A hands on session work- ing on cost effective mar- keting opportunities from Richard Beechey of Spot Computer Systems NZ Richard spoke of the history of his company, with Grandfather Beechey at Beechey & Underwood. With paper-based, trust based systems it was inevitable, he supposed, that there would eventually be a staff fraud. After 18 months of searching for a sophisticated POS solution they came across SPOT. Blown away by the peo- ple and product in 2006, they realised there was no represen- tation in this part of the world (NZ and Australia) and took it on. John Beechey looks after the on-going systems support. Rose Alterations and drycleaners has 30 staff, and they find the accurate and timely reporting critical to their needs. With dropoffs records by the hour it helps accurately forecasting production and helps with staffing levels. Inventory Ageing is as good as cash in the bank.Richard said they don’t use SMS at all, marketing is done by a traceable internal email system, stamp time of work commencement, and fraud prevention: the systems lists voids, and cash credits. Richard said the maximisation of Gross Profit is excellent. It is easier to get an extra $1 out of 10 existing customers than to get one new customer. Customer Relationship management email. In answer to a question from a delegate as to whether more people would have access emails through their computers Richard observed that today many people get their emails through smart phones. Good point! 26 THE AUSTRALIAN NATIONAL DRYCLEANER & LAUNDERER APRIL MAY JUNE 2013 Daniel Hays of Spencer Systems (right) lead a table topic discussion. A great feature of the seminar was that delegates had access to all speakers and sponsors to ask questions and share experiences.
THE NATIONAL Jan - Jul 2014
THE NATIONAL Jan - Mar 2013