The National : THE NATIONAL Jan - Feb 2015
2 THE AUSTRALIAN NATIONAL DRYCLEANER & LAUNDERER JANUARY FEBRUARY 2015 Recently, I had the privilege of speaking at the DIA TwinClean Exhibition and Conference in Sydney and met with many of the best own- ers in the country. As I conversed about the importance of routes and how to make them work, I quickly realised that the Aussies really don't have the need or desire to do routes. I was reminded of how it was when I first entered the industry in 2001. Back then, there wasn't much of a demand or need for routes, and times were great for American dry clean owners. Now, many without routes are experienced a continual, slow decrease in sales while others are focusing on the top line as much as the bottom line in the USA. My wife and I love visiting the land "Down Under" as we now have visited the major cities and I am amazed of how few dry cleaners are as they haven't experienced the ongoing decline in sales like we have for the past few years. The problem our industry is facing is that we are not necessarily losing customers; it's the trends or usage that is down. Uncontrollable situations like “no smoking” policies, “business casual” mindset and other variables have all contributed to consumers cutting back on their visits to the drycleaner, affecting dry cleaners' top line as well as the bottom line. In the US, many dry cleaners had the "wait til it gets better mindset" when in reality, it didn't get better. Decades of watching our industry go up and down created what I call "The Ghost Of Business Past" analogy. For years, owners experienced up and downs, but it always went back to where it used to be. Today, this is not true in the States, and many of you commented to me in Sydney that you felt the same way. So what do you do? My wife continually commented on how nice many of the neighbourhoods were and that many US owners would salivate at the opportunity to build routes in Australia, especially since not many are doing it. The economy would later force dry clean owners to focus on running their business after years of letting the business run them. I have seen many successful dry clean operations take a hit by allowing their competition to drive past them by driving up route sales. Many of you are going to be faced with the question, "when should I start to go after more customers?" Australia is rich in culture, nature and the overall atmosphere of the people is great. This was my third time in Australia and we already look forward to coming back in May 2015. If only dry cleaners in the US had the same opportunity as well; they would have made to decision to start doing routes in order to thrive. Now many are doing it only to survive. James Peuster +1 (816) 739-2066 Email: firstname.lastname@example.org Web: http://www.theroutepro.com Ed.: And you will be as pleased as I am to welcome James Peuster to the pages of the NATIONAL as a regular colum- nist. Check him out at page ...... of this issue. Perhaps when he pops back in May 2015 we can prevail upon him to take a few workshops across Australia? NEWS Email: email@example.com Website: http://www.nationaldrycleaners.com.au PO BOX 60 GYMEA NSW 2229 Australia Ph: 0408 600 312 www.facebook.com/NationalDrycleanerAndLaunderer Australia! Whataplace! Delegates to TwinClean 2014 in Sydney enjoyed an informative, interactive session with James, and plenty of social time.
THE NATIONAL Jan - Jul 2014
NATIONAL MARCH APRIL 2015