The National : NATIONAL AUG SEPT OCT 2015
6 THE AUSTRALIAN NATIONAL DRYCLEANER & LAUNDERER AUGUST SEPTEMBER OCTOBER 2015 store screens which promote services and tie in with the regular quarterly advertising and marketing material from GreenEarth, the shop is also well stocked with retail products from lint lifters and anti static spray to Thurlby Farm sachets to protect clothes and ward off bugs. The business has increased its income 150% after advertising alterations and repairs, while curtains have increased by 40%. Interestingly, although they advertise a take down and rehang service, no one has taken them up on that. Matthew told the group he doesn’t discount or advertise specials, but he does promote Services. The Media Players change their focus every two months, along with swing tags, emails to customers, newsletters and the theme is kept tight.The service provided by GreenEarth in marketing materials is priceless. What is next? Although at first glance Gisborne is a small country town, the reality is it is just 35 minutes from Tubercularine and a great favourite with air crew. Lockers are being installed at the front window, whereby customers can punch in their phone number to drop off garments, and an sms will inform them when the garments are ready to be picked up. Pre-pay, of course. That should suit the early birds. Thank you for sharing, Matt. I should add, Matthew has also taken on the Presidency of DIA VIC and clearly is doing a stirling job. He introduced the Committee to Google Hang Out, so they can meet online, face to face, and it’s great for Members who can’t travel to the meeting, or when some urgent matter needs everyone’s attention. With four Member Meetings per year and Brian Tonkin as Membership Liaison, the state membership is surging ahead. Then we all piled into our cars and headed off to Bendigo, an hour north.
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