The National : NATIONAL AUG SEPT OCT 2015
18 THE AUSTRALIAN NATIONAL DRYCLEANER & LAUNDERER AUGUST SEPTEMBER OCTOBER 2015 SPEE-DEE DRYCLEANERS “Welcome to sunny Ballarat and Spee-Dee Drycleaners!” said Neil Brown, who traced his business to pre- war days. Originally a tai- lors shop, in 1929 when there was a huge American defence force presence at Lake Wendouree base, and they wanted drycleaning. So Spee- Dee took it on and was the first drycleaner. “Oneof7intownwhenI bought it, now it is one of two.” The walls of the Spee-Dee call office provide a wonderful display of drycleaning memorabilia and signage and delegates were fascinated by some of the old advertisements. An older style, traditional drycleaner, the machinery is built to last and very well maintained. Today, Neil takes advantage of modern retail opportunities such as a sunglasses and spectacles stand, plus ties and lint removers. These look very cool, mixed in with old boxes of “Lux”, “Rinso” and “Persil”. Speaking of cool, Warners rust-proof corsets apparently allowed a lady to enjoy a day on the water! Neil said the business is 44 years old and still going quite well. They are more interested in doing quality and not running specials which he regards as extra work for less money. “Spee-Dee employs 4 staff, we pick up from good agents, and some of the outlying ones ask us to be agents but we will not doarunforacoupleofpairof pants. It has to be worthwhile.” Neil told delegates. As an aside, canny Neil has structured his building to allow the unused upstairs space to be renovated into a two story, three bedroom + study apartment on a separate title, which can subsequently be sold for a tidy profit, being located in the heart of Ballarat and most sought after. Clever. Neil traced the history of Spee-Dee and his views on agencies and discounts. Mr Hudson, are you impulse shopping?
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