The National : JUNE-SEPT 2017
Cleaners, who has saved a motza at his plant by using EGP. http://egpenergy.com.au/projects/ cloud-nine-drycleaners/ Darren concluded by saying he has been on the road for four weeks straight, visiting businesses across Australia, and he fear of energy prices is palpable. He invited drycleaners to connect with him at egpenergy.com.au to set up an appointment. “I will not try to sell you the larges system, but the right one. By looking at your energy bills and talking with you, I can clearly predict how much I can save you. We will also help you with publicity for your facebook and website so you can tell your customers about your efforts to reduce global warming. “In conclusion let me reinforce my message to you today: I am not asking you to spend a cent. I am asking you to let me put solar panels on your roof. You save money, I make money, even DIA makes money as a referral source, and that will be reinvested back into your Association. Editor: Curious about the OAM Darren received the Order of Australia Medal (OAM) for his contributions to Australian Cycling and won an Olympic Gold Medal at the Sydney Olympics. He competed professionally on the USA and European Road Cycling Circuits winning multiple World Cup Events, World Championships and National Championships. Darren also held an AIS scholarship for Track Cycling for 7 years. Matthew Diefenbach is similarly passionate about cycling and he and Darren are already making friends with several biking enthusiasts in our industry across Australia. BRIAN TONKIN. DIA CEO In closing the event, Brian said he was pleased to see so many new Members in attendance. He said the DIA is committed to bringing infor- mation and hands on experiences to the Membership. Next year, on the Gold Coast, TwinClean 2018, a national conference for drycleaners and launderers would take place, 3-5 August, 2018. Brian said improving your business does not have to be about huge, sudden changes. It is the regular, incremental improvements that become your new system, that are valuable. “DIA is also about constant improvement.” Brian said the room. “As a drycleaner, you might not realise it, but many of your new customers may have come to you from the DIA websites. When a member of the public is looking for a drycleaner they can trust, someone in their area, they will search for the DIA. Under Members they can type in an area or postcode. Think about the value of a new customer and know that on average you will get 14 hits per year, and you will appreciate the value of it. “Why do customers look at the Association website? Why don’t they simply look online for a drycleaner in their area?” Brian asked. “They might be travelling, they might be at work rather than at home ... but the prevailing sense I get from speaking with people who phone the DIA Office is that they are looking for Security. They want to know that you have some sort of professional standing. They ask for a “good drycleaner”. And that is part of what being a DIA Member is all about, and the reason we run these workshops, so you can hear about new cleaning methods, new solvents, ways to improve your technical skills, network with other cleaners who are successful, and hear from industries such as EGP. Recognition of your business. “You can choose to compete on price, but time and again surveys of Customers show that price is #4 on their list of importance. And if 20cents or 50cents is not a tipping factor, why don’t you increase your price so that you don’t compete on the basis of being the cheapest? These are their precious garments, and your customer wants quality cleaning and pressing, and the security of knowing you will deal with problems professionally. The DIA is a family across state borders. If you would like to learn more about a plant similar to yours, there are many fellow Members who are happy to open their plants and talk about their favourite thing: the drycleaning business. Share ideas, experiences, and build yourself a life raft in times of trouble. “A big thank you to Peter Pelleri for so generously opening his plant to the industry on a Sunday.” Brian said in closing the workshop. n THE AUSTRALIAN NATIONAL DRYCLEANER & LAUNDERER JUNE JULY AUGUST SEPTEMBER 2017 41 New Members Charlie Tripathi and Lulu, Broadway Dry Cleaners, are given a warm welcome by Brian Tonkin, CEO of DIA Ltd.
DRY CLEANER MAY 2017