The National : OCTNOVDEC2017 DRYCLEANER
8 THE AUSTRALIAN NATIONAL DRYCLEANER & LAUNDERER OCTOBER NOVEMBER DECEMBER 2017 Barry Deacon, together with Serge Pelleri, helped establish Lindus Drycleaners in the north western region of Sydney - Castle Hill, Dural. Barry ran his own successful plant before making a major switch when he branched out into the IT side of Drycleaning. His passion for POS computer systems and integrated conveyor systems progressed to Lockers and the Red Box 24/7 access system was born. Barry is never happier than when he is talking with drycleaners, listening to their needs and bouncing ideas. It is the secret of his continuous development of new ideas and products, and his growing band of loyal followers. Recently overcoming his quiet nature to address two DIA events, he is in his element when describing the benefits for drycleaners and their customers. Efficiency is at the heart of things, with RedBox cutting counter interactions by up to 40%. What Are Red Box Machines The Red Box Machines are Dry Cleaning vending machines that allow cus- tomers to drop off and pick their Dry Cleaning 24/7. The above diagram is a view of the penetration of the greater Sydney market. Generally they are situated outside the dry cleaners which have installed them, and regular customers who visit outside normal operating hours have the security of knowing they are dealing with their local drycleaner. But, they can also be located independently of the plant, in quite another location, as Cloud Nine Drycleaners in Perth have done, capitalising on a nearby upmarket shopping precinct with the latest iteration, LockerBox. The location finder on the RedBox website will show you where your nearest Red Box machine is located. http://www.theredbox.com .au/ The LockerBox is an innovation that takes the RedBox away from the drycleaning plant and locates it ... practically anywhere! This one is in an upmarket Perth shopping centre. “NEVER DO THE DRYCLEANING DASH AGAIN” Consumers can find their nearest RedBox online.
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