The National : OCTNOVDEC2017 DRYCLEANER
the day, not at the end of the day when you are tired, fed up. I have spent 3.5 hours getting a gown cleaned and tears fixed and still haven’t pressed it. It takes patience, and a clear head. John was asked which solvents he uses for wedding gowns. “That depends on the gown, on the fabric, on the trims. If it is a basic polyester the first thing I do is wash it on a gentle cycle. “For silks, or mixes, they go into the hydrocarbon, K4, perc or GE. The thing to remember is perc, hydrocarbon and white spirit will all crease the garment. KTex I don’t know, and GE I don’t use for wedding gowns. “Do it once, do it right. Look for problems and fix them. Brian Tonkin asked the question “Do you ask the value of the gown?” John said no, he doesn’t need to. It’s an Italian area, the gowns are expensive. Some of the couture work is $30,000 a dress. It wouldn’t hurt to ask, you can be taking a big risk. It can also help focus your employees on how important the job is. “Do not lower your base price for an easy dress. If you quote $300 as your starting price, that’s what it is. If you lower your rate, say to $150, the bride tells her friends and they think that is the going rate. They don’t take into account styles, fabrics and all the things we are talking about today. Enter Michael Murphy! “Drycleaning is a great industry. My grandfather started penguin in 1947, and his sons and daughters too it on. My Dad gave me the opportunity and I took it, and I am proud to see John doing such a great job. “Always take photographs of dresses, especially dirty ones. Phone the customer if they haven’t signed up before you even touch it. Tell them you have taken photographs, and you want them to look at it before you process it. Nine times out of ten, the ones who say “I didn’t know ...” are the ones who will try to get you with 12 THE AUSTRALIAN NATIONAL DRYCLEANER & LAUNDERER OCTOBER NOVEMBER DECEMBER 2017 Dancing in the dark – what could go wrong? Oooops!
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