The National : DRYCLEANER DECEMBER 2018
8 THE AUSTRALIAN NATIONAL DRYCLEANER & LAUNDERER OCTOBER NOVEMBER DECEMBER 2018 NEW GOWN CARE LABELS Three more designers are now sewing our care labels into their gowns. They are: Autumn Silk, a very popular, widely- sold new line based in Los Angeles; Sebastien Luke, based in Los Angeles, and Jude Jowlinson based in New York. Brides who wear these gowns will certainly want a Specialist to care for their gowns. Here is a link to images of our standard labels https://weddinggownspecialists.com/weddinggowncarelabels Some are embroidered and some are imprinted. We are working with two high-end Canadian designers to find just the right fabric for their custom care labels. BRIDAL MARKETS, WEDDING MBA, AND BRICK-AND- MORTAR RETAILERS The bridal markets give us the opportunity to acquaint design- ers and manufacturers with AWGS care labels, which we pro- vide at no charge to them. In October we were represented at the market in Chicago. In September we were one of the sponsors of TheKnot’s Couture Show in New York and pro- vided a coffee service for designers and bridal shops. We also sponsor the National Bridal Sale Event (NBSE) and made space available at our booth in New York for information about this July event. https://www.nationalbridalsaleevent.com Last year 900 bridal shops in the U.S., Canada, and Mexico partici- pated in the third annual NBSE. Both in New York at the market and in Las Vegas at the Wedding Merchants Business Academy (Wedding MBA) we met with the president of the International Bridal Manufacturers Association (IBMA) to help plan a year-round program for promoting local brick-and-mortar stores. The planning committee also includes representatives from major wedding websites and bridal magazines as well as retailers. The website will be developed in our office. LINKS/WEBSITE TRAFFIC We work hard to attract the attention of search engines. Recently we completely updated both our websites https://www.weddinggownspecialists.com and https://wedding- gownspecialists.net.au to make sure they load quickly and are super mobile-friendly. Of course, we buy space on all the major wedding websites so their brides link to us or directly to you, but we also attract lots of unpaid link traffic from sites that reference content on our websites. Most recently TheKnot.com linked to information about preserving wedding gowns, MarthaStewartWeddings.com suggested brides look at our destination wedding kits, the NewYorkTimes.com cited information about preserving family memories, and www.TortugaBackPack.com quoted our instructions for pack- ing gowns. Each of our websites now has an e-book brides can download in exchange for their email addresses, but by far the most popular page on both sites is the locator brides use to find the Specialist nearest them. New on our Australian website is https://weddinggownspecialists.net.au/wedding- gown-specialists-Australia featuring the member of the month. New on the international website is https://weddinggownspe- cialists.com/member-testimonials featuring comments from our members about the value of membership of AWGS. AWARDS/REVIEWS TheKnot.com just announced the Best of Weddings 2019 awards. Congratulations to Davis Imperial Cleaners, Chicago, Door to Door/The Wedding Gown Specialists,Los Angeles, Elegance Preserved, San Francisco, Evermore Wedding Gown Care, Minneapolis, Five Star Wedding Gown Specialists, San Antonio, Grace Wedding Gown Specialists, Toronto, Margaret’s Cleaners, San Diego, Oceanside Cleaners, Jacksonville, Orange Restoration Labs, Orange (CT), Pin Stripes Cleaning & Restoration, Dallas, Pratt Abbott Cleaners, Portland (ME), and St. Croix Cleaners/Treasured Garment, Minneapolis. At least ten brides gave five-star reviews to each of these AWGS members, and many of these members have also achieved TheKnot’s Hall of Fame award well as awards from WeddingWire.com. Getting reviews and photos from real weddings for your website is one of the things we do best! Sally Conant, Association of Sally Conant, Association of Wedding Gown Specialists Wedding Gown Specialists Patrick and Susan O’Hara at Highway Cleaners in Cottlesloe have given me permission to tell you they have joined the Association of Wedding Gown Specialsits and will be our members in Perth. More exciting news in February!
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