The National : DRYCLEANER JAN APRIL 2019
that has high regard for his personal appearance and changes his shirt mid-day in order to present that appearance in the afternoons as well as the mornings. When he stops coming to you, you want to know why. I have been buying airline tickets through Orbitz for many years. I am currently on my last trip with them. I switched to American Express travel for one reason only. I get double Membership Rewards points with American Express if I book my travel with them. This has been a particularly stressful switch for me because I regard myself as a loyal customer. I am simply not going to switch from one provider to another for no good reason. American Express is like you are when you try to get a new customer. You search for something that works. The harder it is to get a customer, the more that customer is worth because you know that you are romancing a loyal customer. If the customer is too easy to get, they may also be too easy to lose. Will Orbitz contact me? That remains to be seen, but I expect that a vendor of that type – one that can generate – or stumble upon – big customers would be very concerned about why they lost one. Orbitz doesn’t make a ton of money on me – their fees simply are not that high – but I must be a good customer. How many people buy three, four or even five airline tickets per month? It simply cannot be the majority of their customers. United Airlines is annoying me. There have been a few incidences of poor service that, at this moment I simply choose not to ignore. A couple of other major carriers will transfer my current status with United to their airline simply because they know that I will simply and suddenly become a new “big tuna” at very little, if any, expense to them. Will United Airlines call me? That too, remains to be seen. 8 THE AUSTRALIAN NATIONAL DRYCLEANER & LAUNDERER JANUARY FEBRUARY MARCH 2019 l Registered Insurance Broker l Qualified Practising Insurance Broker l Member of the National Insurance Brokers Association Suite 702, 251 Oxford Street, Bondi Junction. 2022. We offer in-depth knowledge of the Australian insurance industry and extensive experience of the insurance needs of business. Effective risk management and asset protection are crucial to the survival of your business. For a competitive quotation and report on YOUR particular insurance requirements, please, contact Geoff Cartwright today. Tel.: (02) 9387 6677 Fax.: (02) 9387 7272 email@example.com www.cartwrightinsurance.com.au “CARTWRIGHT's” have been arranging insurance for drycleaners and allied traders since 1972.
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