The National : DRYCLEANER MAY AUGUST 2019
Return feed for hot/cold water makes good use of the boiler and keeps utility costs down. Two garment conveyor systems are not currently connected. “The POS at our front counter is Drycleaning Made Easy, by Barry Deacon.” Joseph told me that while they were training on the POS system, Barry taught him a thing or two about drycleaning and he was delighted to hear Barry used to have his own drycleaning business. Barry said 2019 marks his 30 years in business and he has learned a thing or two that he is happy to pass on to people who are passionate about our industry. NEW LOOK We also consulted on image, and introduced a new colour scheme, logo, window dressing and sig- nage. We have not completed our shop front changes yet, but at least we are much more welcom- ing from the street front. In fact, we found we attracted new cus- tomers from locals who thought we were a new business. Previously they walked past and just didn’t see us. Cute observation, the little floating “O” in the Georges logo represents the care label circle for Drycleaning. Nice! The plant is very clean, I think you could eat lunch off the floor. NEW MARKETS “The best thing about our busi- ness or dry cleaning in general is that there are so many new mar- kets to break into,” Adam said with enthusiasm. “Only 3 years from taking over we made signif- icant changes to our direction. I am always open to change and new ideas as well different ways of doing things, so change is always happening in our busi- ness. We were now a good look- ing, clean and modern business, and we broadened our range of services. From basic dry cleaning services, we quickly identified the provision of a commercial laundry service to small businesses such as the boutique hotels and B&Bs as a potential market. They have nice linens, often a bespoke colour scheme. They don’t want pooled hire linen and are in any case are generally too small to be of interest to commercial launderers. “We also looked to local industries and businesses, the teaching hospitals and universities, and do quite a trade in uniforms, workwear, reflective safety gear, and cabinet roller towels and mats.” NICE SURPRISE! The biggest surprise however, has been bag wash. Adam revealed that when he first was asked if he did bag wash his reaction was “No. I don’t want to do it.” But do it he did! In the city centre of Launceston there are no laundromats. By paying attention to his front counter, and analysing his management data, Adam recognised this very different steam of business was coming through his door. Why knock it back? Locally there are few opportunities for back packers and tourists to wash their own clothes, and they are anxious to get it done somewhere. (And let’s face it, no one wants to pay hotel prices for socks and undies. Cheaper to buy new ones. In fact, reading travel blogs, that’s exactly what many travellers do, dropping their old and worn out undies in hotel waste baskets as they continue on their travels.) Tourism brings in around 10 bags a week. Adam studied the potential, the requests, and decided to take it on: bag wash is currently 8% of his gross, and increasing annually. “Of course, you can’t charge the dry cleaning price per piece, but then you also don’t process it in the same way. Most bags have at least two loads, as we naturally obey the “separate whites/coloureds, or heavy/light fabrics” to ensure the best result. “It is an opportunity to upsell, but regardless we are always careful with whites and lights. 12 THE AUSTRALIAN NATIONAL DRYCLEANER & LAUNDERER MAY JUNE JULY AUGUST 2019 Winter in Tassie can mean picking up one coat as you drop off another!
DRYCLEANER JAN APRIL 2019