The National : DRYCLEANER MAY AUGUST 2019
dryer. Most people have limited time in an area and get on with the business of being tourists. “Most people are flexible on wash/dry/fold, it slots easily into your normal workload. Staff can get through a normal 5 shirt deal while a load is washing and drying. Most tourists are not looking for ironing, maybe the odd “special night out” shirt and pants, or dress, a silk top, a dress, a nice woollen jumper, you explain that these are not bag wash items, and you will be pleased to care for them through your dry cleaning business. “They love their clothes. These few pieces they have brought for their Big Nights Out on their travels: could be a marriage proposal, a birthday celebration, a family event or concert. Something to which they don’t want to wear their daily travel clothes. No one minds a few extra dollars going on their best garments. We can upsell on bag wash! “Always remember that you are supplying these people with a valuable SERVICE, one that they want. “We have 3 washers and 3 dryers and the extra work is slotted in with our normal retail dry cleaning work. We had two of each, added the 3rd set and it changed literally everything. The hours we worked, and especially the speed with which we can get through our total work to process. There is never any pressure when you have machine capacity. “I can understand if you were having to pay overtime to push it through you would not want this work, capacity is the key.” INDUSTRY INVOLVEMENT Adam White’s approach to his busi- ness and career in a new business has been text-book perfect. First, he researched the drycleaning industry. He sought assistance from the trade body. He undertook training ahead of buying the business. Then he updated, upgraded, revamped, remodelled the plant, and rebranded the business, keeping the name and location but upgrading the shopfront and modernising the logo. Great to see Adam exemplify the modern dry cleaner in his approach to his industry. A regular at DIA events, he also encourages his staff to participate. Joseph and I met at the DIA TAS 2014 Seminar. Adam has been generous in sharing his experiences as a speaker on DIA Tasmania Seminar Panels, and his contribution has been invaluable. I am impressed that when he was nominated, Adam accepted Presidency of DIA TAS in 2016 and was twice re-elected. Good work, Adam! n 14 THE AUSTRALIAN NATIONAL DRYCLEANER & LAUNDERER MAY JUNE JULY AUGUST 2019 It is wonderful to see Joseph at every DIA TAS Seminar, seen here in 2014 (helping me with my crutches!) It always staggers me how few young people come into our industry, when I regard it as a gateway to the world! Learn your art and you can travel the world and always find work. Adam rewards Joe’s passion for drycleaning with training opportunities, and by exposure to networking and learning experiences at DIA Seminars. Should be more of it! Adam White spoke to DIA TAS delegates at the 2019 Seminar. Flanked by (left) Darren Packer and (right) Roger Smith both of Status Drycleaners, Hobart.
DRYCLEANER JAN APRIL 2019